Situated between the long lines of Black Friday and the seemingly-minute-long online deals of Cyber Monday, Small Business Saturday is a relatively new holiday celebrating the value of American small businesses.
This annual observance, which was first celebrated in 2010, calls to attention the importance of shopping at the small businesses that serve as the backbone of the American economy and our local communities. Each year, Small Business Saturday draws crowds to main streets across the country with great deals on unique products and services, events that encourage shopping locally, and unique experiences that introduce you to commonly valued neighbors.
While this holiday is designed to help draw customers to local small businesses, it can be challenging for business owners to plan events, decorate their stores, and market their offers. The Chamber assists all participating members to help maker Small Business Saturday a success for them, whether they’re a small business owner who is participating for the first time or a seasoned Small Business Saturday veteran looking for some fresh ideas.
Kick Off Party - Details are still yet to be determined, but the Kick Off Party will take place the week of November 9-13, 2020. We will keep you updated as information becomes available.
Shop Small Pledge - For the third year we are asking the community to take the pledge to Shop Small this holiday season! Encourage your patrons to take the pledge and support our local economy. You'll receive shareable graphics for your social media platforms.
Extra Promotion - Small Business Saturday participants will be promoted on the Watkins Glen Area Chamber of Commerce website, social media pages, and window display leading up to the event. The Watkins Glen Area Chamber of Commerce will also be taking out paid advertising to promote the day-of event and all the businesses participating. If you'd like specific information regarding the promotion of the event, please reach out!
Day-of Activities - On November 28th, customers will receive passports that show each participating business' promotion! Businesses without a storefront are welcome to request a pop-up shop in the Watkins Glen Area Chamber of Commerce Visitor Center on a first come, first served basis, where there will crafts for kids, a welcome station for shoppers, and more!
26 Days of Shopping Small - The benefits don't end at closing time on November 28th! Between November 29 and December 24, patrons can use their passport to continue supporting local businesses. Patrons will visit and shop at as many participating businesses as they can during the 26 Days of Shopping Small, and use the discounts offer with the passport. Each discount may only be used once and an employee should mark the passport at check-out. Just another reason for patrons to shop small and enjoy all the Holiday Happenings and Winter Traditions in Schuyler County!
If you have questions about this event or would like to get involved, email Events Manager Liz Salamendra at liz@watkinsglenchamber.com.