Situated between the long lines of Black Friday and the seemingly-minute-long online deals of Cyber Monday, Small Business Saturday is a relatively new holiday celebrating the value of American small businesses.
This national holiday, which was first celebrated in 2010, calls to attention the importance of shopping at the small businesses that serve as the backbone of the American economy and our local communities. Each year, Small Business Saturday draws crowds to main streets across the country with great deals on unique products and services, events that encourage shopping locally, and unique experiences that introduce you to commonly valued neighbors.
While this holiday is designed to help draw customers to local small businesses, it can be challenging for business owners to plan events, decorate their stores, and market their offers. The Chamber assists all participating members to help maker Small Business Saturday a success for them, whether they’re a small business owner who is participating for the first time or a seasoned Small Business Saturday veteran looking for some fresh ideas.
More specific details about the upcoming Small Business Saturday will be posted here as we get closer to the holiday shopping season. If you have questions about this event or would like to get involved, email Events Manager Liz Salamendra at liz@watkinsglenchamber.com.